Privacy Policy
Effective Date: December, 2025
Introduction
Welcome to FSBO.tools (“we,” “our,” or “us”). We are committed to protecting your privacy and being transparent about how we collect, use, and safeguard information when you visit our website at fsbo.tools (the “Site”). This Privacy Policy explains our data practices in clear, straightforward language.
FSBO.tools is an educational resource designed to help individuals sell their homes without a real estate agent. We provide information, tools, and resources to guide you through the For Sale By Owner (FSBO) process. Our mission is to empower home sellers with knowledge and confidence.
Information We Collect
1. Information You Provide Voluntarily
When you interact with certain features of our Site, you may choose to provide information to us:
Contact Forms: If you use our contact form or submit a resource suggestion, you may provide your name, email address, and message content. This information is used solely to respond to your inquiry or suggestion.
Data Suggestions: When you submit suggestions for updates to MLS flat fee provider information, you provide details about services, packages, and supporting URLs. We collect the timestamp of your submission and your IP address for rate limiting purposes (to prevent spam). No personal identifying information such as name or email is required for this feature.
2. Information Collected Automatically
When you visit our Site, we automatically collect certain technical information to improve our services and understand how visitors use our Site:
Usage Analytics: We track your interactions with our search tools, including for states, services, providers, and packages. This data helps us understand user preferences and improve our content and tools.
Session Information: We generate a random session identifier (session ID) when you visit our Site. This session ID is not linked to your personal identity and is used only to group your activities during a single visit for analytical purposes.
IP Addresses: We collect your IP address for two purposes: (1) rate limiting to prevent abuse of our suggestion forms, and (2) general analytics to understand geographic trends in our audience. IP addresses are not used to identify individual users.
Timestamps: We record the date and time of your interactions with our tools to analyze usage patterns and peak activity periods.
Technical Data: Like most websites, our server automatically collects standard technical information such as your browser type, operating system, referring website, and pages visited. This information is used for troubleshooting, security, and improving Site performance.
3. Cookies and Similar Technologies
Our Site uses cookies and similar technologies primarily through WordPress, the platform that powers our Site. These cookies are essential for the Site to function properly and include:
Essential Cookies: Required for basic Site functionality, such as maintaining your session as you navigate between pages.
WordPress Cookies: Standard cookies set by WordPress for administrative purposes and to remember your preferences (such as whether you’ve dismissed certain notices).
We do not use third-party advertising cookies, tracking pixels, or analytics services such as Google Analytics. All data collection is performed directly by our Site for our own internal use.
You can control cookies through your browser settings. Please note that disabling cookies may affect your ability to use certain features of our Site.
How We Use Your Information
We use the information we collect for the following purposes:
To Provide and Improve Our Services: We analyze usage data to understand which tools and resources are most valuable to our visitors, allowing us to enhance our content and develop new features that better serve the FSBO community.
To Respond to Inquiries: When you contact us through our forms, we use your contact information to respond to your questions, suggestions, or feedback.
To Maintain Site Security and Prevent Abuse: IP addresses and rate limiting help us prevent spam, abuse, and automated attacks on our suggestion forms and other interactive features.
To Understand Our Audience: Aggregate analytics help us understand trends in user behavior, such as which states have the most interest in FSBO selling or which services are most commonly searched. This information guides our editorial decisions and resource recommendations.
To Review and Verify Suggestions: When users suggest updates to provider data, we review the supporting URLs and suggested changes to ensure accuracy and quality of information on our Site.
All personal data usage is strictly internal. We do not sell, rent, or share your personal information with third parties for their marketing purposes.
Data Storage and Retention
Database Storage: Information collected through our tools and forms is stored in a secure database. Access to this database is restricted to authorized administrators only.
Retention Periods: We retain different types of data for varying periods based on their purpose:
- Contact Form Submissions: Retained until we have responded to your inquiry and for a reasonable period thereafter for record-keeping purposes.
- Data Suggestions: Retained until reviewed and processed by our administrators. Once a suggestion has been reviewed and any necessary updates have been made, the suggestion may be archived or deleted.
- Usage Analytics: Retained indefinitely for long-term trend analysis. However, administrators have the ability to reset or delete all tracking data at any time.
Data Deletion: Account holders may request deletion of their data by contacting us through our contact form. For analytics data that is not tied to personal identity (such as session IDs and aggregated usage statistics), deletion requests will be honored to the extent technically feasible.
Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We do not share your data with advertisers, data brokers, or marketing companies.
Limited Disclosure Scenarios: We may disclose information only in the following limited circumstances:
Legal Compliance: If required by law, regulation, legal process, or governmental request, we may disclose information to comply with such obligations.
Protection of Rights: We may disclose information if we believe it is necessary to protect the rights, property, or safety of FSBO.tools, our users, or the public.
Business Transfers: In the event that FSBO.tools is acquired by or merged with another entity, user information may be transferred as part of that transaction. We would notify users of any such change in ownership or control of their information.
Service Providers: We may share information with trusted service providers who assist us in operating our Site (such as web hosting providers), provided they agree to keep the information confidential and use it only for the purposes we specify.
Your Rights and Choices
You have the following rights regarding your information:
Access: You may request information about the data we have collected about you. However, because most of our data collection is anonymous or pseudonymous (using session IDs rather than personal identifiers), we may not be able to locate specific data tied to you without additional identifying information.
Correction: If you believe any information we have about you is inaccurate, you may request that we correct it.
Deletion: You may request that we delete your personal information. We will honor such requests to the extent required by applicable law and technically feasible.
Opt-Out: You may choose not to use our interactive tools and forms if you prefer not to have your usage tracked. Browsing our educational content without interacting with tools will result in minimal data collection (only standard web server logs).
Cookie Control: You may disable cookies through your browser settings, though this may affect Site functionality.
To exercise any of these rights, please contact us using the contact form on our Site or by emailing us at the address provided in the “Contact Us” section below.
Children’s Privacy
FSBO.tools is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.
Security
We take reasonable measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure server hosting with reputable providers
- Restricted database access limited to authorized administrators
- Regular software updates and security patches
- Use of secure connections (HTTPS) for data transmission
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You provide information to us at your own risk.
Third-Party Links
Our Site may contain links to third-party websites, services, or resources that we believe may be useful to FSBO sellers. These include MLS flat fee providers, marketing platforms, title companies, and other service providers.
We are not responsible for the privacy practices or content of these third-party sites. When you click on a link to a third-party site, you are subject to that site’s privacy policy, not ours. We encourage you to read the privacy policies of any third-party sites you visit.
The inclusion of a link to a third-party site does not constitute an endorsement of that site or its services. We provide these links for informational purposes only.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this policy.
If we make material changes that significantly affect your rights or how we use your information, we will notify you by prominently posting a notice on our Site or, if you have provided contact information, by sending you an email notification.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out: You have the right to opt out of the “sale” of your personal information. We do not sell personal information, so this right does not apply to our practices.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
To exercise your California privacy rights, please contact us using the information provided in the “Contact Us” section below. We will verify your identity before processing your request.
European Union and International Users
FSBO.tools is based in the United States and our Site is intended primarily for users in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including:
- The right to access your personal data
- The right to rectify inaccurate personal data
- The right to erase your personal data
- The right to restrict processing of your personal data
- The right to data portability
- The right to object to processing of your personal data
To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframes required by applicable law.
Educational Purpose and Disclaimer
FSBO.tools is an educational resource only. We provide information and tools to help you understand the FSBO process, but we do not provide licensed real estate advice, legal advice, or professional services.
The data we collect about your usage of our tools is used solely to improve our educational content and is not used to provide personalized advice or recommendations. You should consult with licensed professionals (such as real estate attorneys, tax advisors, or real estate agents) before making important decisions about selling your home.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
By Contact Form: Visit https://fsbo.tools/fsbo-contact-form
By Email: Support@FSBO.tools
We will respond to your inquiry as promptly as possible.
Consent
By using FSBO.tools, you consent to the collection, use, and storage of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Site.
Summary
In summary, FSBO.tools collects minimal information necessary to provide and improve our educational tools and resources. We collect usage analytics and technical information to understand how visitors use our Site. We do not collect personal identifying information unless you voluntarily provide it through forms. We do not sell personal data to third parties. We take reasonable steps to protect your information and respect your privacy rights. Thank you for trusting FSBO.tools as your resource for For Sale By Owner education and tools.
FSBO.tools
For Sale By Owner – Tools, Confidence & Reward