Optimize Listing Quality
-
Use professional photos and video walkthroughs (this alone can double online engagement).
-
Write SEO-friendly descriptions emphasizing buyer value and urgency:
“Priced $20,000 below market for fast sale! Seller relocating — incredible opportunity.”
-
Highlight “Owner Direct” transparency and “Quick Response” for buyer appeal.
Psychology of the discount:
A 4% price cut under FMV typically drives:
-
2–3× more online views,
-
40–50% more showing requests, and
-
Faster offers (usually within 10–14 days in average markets).