The FSBO Niche

FSBO selling price range tends to be under $400,000 with 40% under $250,000. In these ranges, the commission percents are proportionally more relevant. This points to the importance of a good FSBO system to implement.


FSBO markets

  • FSBO homes tend to sell for less than homes sold with an agent. For example, the median for FSBO was $380,000 in 2023, compared with ~$435,000 for agent-assisted sales.

  • FSBO homes are more common among rural sellers, lower‐income sellers, and tend to be lower-priced properties.

  • Because FSBOs represent a small share of the market and tend to skew lower in price and simpler in transaction, their distribution by price is skewed compared with full-agent listings.


 Estimated Distribution by Sales Price for FSBO Sellers

We can reasonably infer a ranked distribution with approximate percentages based on the observed trends and typical price levels. Consider this as a well-informed estimate rather than exact figures.

Sales Price Tier Approximate Share of FSBO Sales Rationale / Notes
<$250,000 ~ 35-40% Many FSBO homes are lower-priced, rural or secondary markets, consistent with “lower income / lower value” skew.
$250,000-$400,000 ~ 30-35% This band includes many “typical” U.S. homes in suburban or less expensive metro areas, aligning with the median FSBO price of ~$380K.
$400,000-$600,000 ~ 15-20% Fewer FSBOs in this range, because higher value homes more often use full agent representation.
>$600,000 ~ 5-10% A relatively small minority — luxury or high-value homes are rarely FSBO; higher complexity and more to gain from agent listing.

Ranked order (from largest to smallest share):

  1. <$250K (~35-40%)

  2. $250K-$400K (~30-35%)

  3. $400K-$600K (~15-20%)

  4. $600K (~5-10%)


 Interpretation & Implications

  • Because FSBO homes sell for a lower median (~$380K) than agent-assisted listings (~$435K) in recent data, the majority of FSBO activity concentrates in the lower price tiers.

  • If you’re a seller considering FSBO and your home is in a higher price tier (say >$500K), you should recognize that you fall into a smaller segment of the market where FSBO is less common — and that may increase your risk or reduce comparative competition.

  • The skew toward lower-priced homes suggests that FSBO may make more sense (or be more common) where marketing complexity is lower, buyer competition is less fierce, and commission savings matter more proportionally.

  • Because FSBO share of total market is only 6-8%, the FSBO distribution is a niche rather than the norm, so comparisons to “all home sales” should account for that.

  • Some of the median price data for FSBO may reflect mix differences: more rural, smaller homes, fewer amenities — so the “lower price” may reflect property type, location and seller profile as much as FSBO vs agent effect.

  • The estimates above are inferred based on mix and median values rather than direct published bucket-tables, so use them as a guide rather than precise metrics.